Management Team

Daniel Shoff

A seasoned veteran in digital marketing automation, Dan is an award-winning developer, programmer, content marketing authority, and technology innovator with in-depth experience producing high-performance digital content strategies. Dan has a consistent track record of success leading new technology innovation, designing forward-thinking best practices for producing, measuring and improving overall content marketing performance.

Dan completed comprehensive business training and certification through the Harvard Business School Advanced Business Management and Six Sigma training programs.

Specialties: Digital Marketing, Branding, Interactive Programming, Design, Process Innovation, Speaker Support, Presentation Graphics, Animation, E-Commerce, Video/Audio production, WWW/Internet Development, Print Design and Production.

Mark Mathews

As the former President and CEO of Toshiba America Business Solutions, Inc., (a $750M company with 3000 employees in North and South America), and current president of Airwolf 3D, Mr. Mathews is an experienced business leader (President, CEO, COO, General Manager) with an extensive B2B background. He has lead complex, multi-functional, multi-national organizations and has successfully improved financial performance in challenging environments. He has a team-oriented management style with a strong emphasis on strategic initiatives, operational performance improvement, financial analysis and personnel development.

Mr. Mathews has earned an MBA (UCLA, Academic Distinction), MS (Columbia University, Guggenheim Fellowship) and is a USAF Academy Graduate (Academic Distinction). Committed to social causes, Mr. Mathews is actively involved in non-profit work in the local and international community.

Brian Vellmure

Blending nearly two decades of work experience across a breadth of industries, functional domains, and company sizes, with a close sense of the market's pulse, and a keen vision of the future, Brian helps B2B and B2C organizations accelerate growth through customer focused transformation initiatives. In addition, he often serves as an expert advisor for the world's most successful and innovative technology vendors and their customers, providing market and product strategy guidance and thought leadership content. He is an accomplished business leader, management consultant, keynote speaker, and an award winning syndicated blogger.

Brian has served on boards of both non-profit and for profit organizations, and as an expert advisor to some of the most recognizable brands in the world, several entrepreneurs and mid-sized executives.

A founding board member of International Princess Project (a social enterprise pioneer that helps restore the lives of formerly enslaved women) Brian is passionate about helping to build and grow organizations that can have scalable impact on the world's most pressing problems, helping to leverage vast financial, physical, and human resources from one part of our globe to make significant positive impact in other geographies.

Robert Rose

An early Internet pioneer, Robert has more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies. In the mid 90's, Robert developed some of the first Web strategies in the country for clients such as Mediamark Research (MRI) and CTAM (The Cable and Telecommunications Association) literally introducing these leading corporations to the Web.

Robert is the author of the book Managing Content Marketing, which spent two weeks as a top ten marketing book on As a recognized expert in content marketing strategy, digital media and the social Web, Robert innovates creative and technical strategies for a wide variety of clientele. He's helped large companies such as 3M, ADP, AT&T, KPMG, Staples, PTC and Petco tell their story more effectively through the Web. Robert is a frequent keynote speaker, advising top professionals in the successful strategy of content marketing and Web site management. Robert is, and has been, widely quoted worldwide in the press, including publications such as The Guardian, Wall Street Journal, Wired, CBS Interactive and BusinessWeek.

Carlos Hidalgo

Carlos is an innovative thought-leader with over 20 years' experience as a B2B marketing practitioner and industry visionary. Carlos is widely recognized for his expertise in strategic integrated marketing, Demand Process, Demand Transformation and marketing automation. As CEO and Principal of ANNUITAS, Carlos drives strategy and leads core practice teams to Transform Demand for enterprise clients globally. Carlos has been named one of the 50 Most Influential People in Sales Lead Management for the last five years and was named as a Who's Who in BtoB Marketing in 2011 and 2012.

Prior to ANNUITAS Carlos was responsible for global SMB marketing at BMC Software and held a similar role at McAfee. Carlos received his bachelor's degree in business communications from Cedarville University in Ohio.